German Vegan-Study

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The German Vegan Study is the first social science quantitative survey in which 852 people who eat vegan were interviewed about different attitudes and motives in an online survey.

 

 

Aim: To collect attitudes, motives, eating habits and trust of vegans in relation to nutrition.

Method: Anonymous online survey with standardized questionnaire in July / August 2013. Selection of participants by snowball sampling.

Results:

  • Gender of participants: Ca. 20% men and 80% women participated in the study.
Age

Men
(173 / 20.4%)
Women
(679 / 79.6%)
Total
(852)
Age span


15 – 77 years


15 – 72 years


15 – 77 years


Average in years


32,4 years


30,8 years


31,2 years


  • Motives for a vegan nutrition: factory farming, climate protection and health
  • Duration of vegan nutrition: ca. 35% < 1 year, ca. 52% 1-5 years, 12% > 5 years
  • Vegans have
    • a stronger environmental awareness &
    • less trust in conventional agriculture than omnivores

Publications on the study:

2016Vegan diet: motives, approach and duration. Initial results of a quantitative sociological study.
In: Ernaehrungs Umschau 62(6): 98–103. DOI: 10.4455/eu.2015.016
Online available: Link
2015Vegans and omnivores: differences in attitudes and preferences concerning food.
In: Olsson, I. Anna S., Sofia M. Araújo and M. Fátima Vieira (eds): Food Futures. Ethics, Science & Culture. Wageningen: Wageningen Academic Publishers, pp. 415-420.